Dear Retail Dietitian:

We share your passion for improving public health and admire all your hard work to help shoppers make healthier choices. We want to support your efforts and help make your life a little easier by empowering you with the latest Blend research and resources.

You see, it was our passion for health and wellness that fueled the creation of The Blend – blending meat with mushrooms to make classic recipes (burgers, meatloaf, meatballs, tacos, lasagna) healthier without sacrificing taste or texture. The beauty of The Blend is that it’s totally customizable – any mushroom and ground meat (beef, pork, chicken, turkey) variety will do and for a satisfying meatier dish, try using 75% meat and 25% mushrooms.

The Blend also helps to enhance flavor and nutrition of iconic recipes. And we’ve got the consumer data to prove it. A study from the Culinary Institute of America and University of California-Davis, published in the Journal of Food Science (2014) explored the flavor-enhancing properties and nutrition of mushrooms and found that a traditional ground meat recipe prepared with mushrooms can:

  • Reduce calorie intake
  • Add nutrients like vitamin D, potassium (8%), selenium, B-vitamins, and antioxidants
  • Enhance the overall flavor, because of double the impact of umami
  • Maintain flavor while reducing sodium intake by 25%

And consumers today are hungry for healthier alternatives to meat. According to Mintel Market Research, 78% of consumers are putting “some” or “a lot” of effort in making healthy meat choices and more consumers are cutting back on meat consumption. But consumers still struggle with how to make healthier choices and are looking for easy swaps and solutions that don’t involve a whole lot of compromise.

We hope to partner with you to be an advocate of The Blend consumers just how they can make the healthy choice the easy choice using the meat and mushroom Blend. We’re here to support you in your efforts by providing you with these resources for starters and are available to answer questions and provide consultation and training on how you can get The Blend on the menu at your retailer’s deli.

The Blend can provide value to your retailer in a number of ways:

  • Introduction of a new value-added product offering in the deli
  • Potential cost savings
  • Reduce shrink
  • Support retailer’s commitment to health and wellness
  • Retain customer loyalty

We’d love to continue the conversation with you and find out just how we can support you in introducing the Blend at your retailer.

We look forward to working with you.



Mushroom Council