Getting Started

Want to introduce The Blend in your stores? Perhaps a pilot test in a limited number of locations?

The Mushroom Council is currently seeking a few retailers to launch The Blend in their stores. The Council has the experience, information, materials and communication messages to help ensure your success at retail.

Contact us and we can show you how. There is no added cost. We’ll even provide strategic and tactical support, materials, SRD toolkits and more. We offer promotional resources such as in-store demos.

recipes-retail-promo-01

Retail Program

Offer value-added Blend products in your foodservice, deli and meat departments. Blend burgers, Blend taco mix, Blend meatloaf, Blend meatballs and Blend lasagna are all value-added items that are attractive to consumers and are a real plus for the bottom line. The Mushroom Council can assist in rolling out everything from a small pilot program (in a limited number of locations) to a complete program for every store.

Mushroom Council Support:

Point-of-Sale Materials for Stores

Point-of-Sale Materials for Stores

In-Store Sampling and Blend Demo

In-Store Sampling and Blend Demo

Recipe/Concept Development

Recipe/Concept Development

Registered Dietitian Support

Registered Dietitian Support

Strategic Planning and Support

Strategic Planning and Support

Public Relations – Local and Trade Media

Public Relations – Local and Trade Media

Social Media Content and The Blend Microsite

Social Media Content and The Blend Microsite

Extensive Research and Information

Extensive Research and Information

 

Promotional Program

Promoting the new value-added Blend foodservice, deli and meat items will be important to success. Retailers will want to inform shoppers of the benefits and wonderful taste of Blend-based foods offered in-store. Once consumers try it, they will buy it.

The Mushroom Council is here to assist in promoting The Blend to consumers. A nationwide public relations firm will be reaching out to the retail target audience. The Council’s trade team can assist in developing promotional activities and provide resources to support retail efforts. Plus, the Council’s team has a wealth of retail experience and is knowledgeable about all-things Blend.

Let us show you how we can add to your bottom line without increasing costs!

Contact
Steven Muro
Steven@Fusion-mktg.com
818-718-8084 Ext 205