Frequently Asked Questions

What is The Blend?

The process of taking finely chopped mushrooms and blending them seamlessly into meat products like hamburger, tacos and meatloaf.

What are the Mushroom Council’s goals when rolling out the Blend at retail?

The Council is promoting healthier foods and healthier eating by incorporating a serving of produce into commonly consumed foods. This benefit combined with reduced fats, cholesterol and sodium make The Blend a win-win for everyone.

Can we create our own blend recipes?

Absolutely! Feel free to develop and introduce your own unique Blend recipes.

Can we prepare The Blend products in-store?

Yes! This is what we recommend.

Do you have pre-packaged blend products for sale?

Contact you mushroom supplier for more information.

Do we have to call these items “Blend” products?

You do not. However, by using the name Blend in the product description your organization can take advantage of the press and marketing power that the Council is communicating to consumers across the nation.

What varieties of mushrooms are used in the Blend?

Whites, crimini, portabella, and more can be used.

Can Blend recipes be refrigerated or frozen prior to being cooked?

Typically yes.

What if consumers don’t enjoy mushrooms?

Even people who are not “fans” of mushrooms enjoy Blend-based foods because the mushrooms and meat “blend together” and the mushrooms take on the flavor and texture of the meat. Even children in school enjoy Blend burgers’ taste delicious!

Can you help us with blend shopper communication messages?

We have a lot of great information on this site. Visit What is The Blend, Nutrition and Benefits for more information. You can also speak with your mushroom supplier for more information.

Have more questions? Just contact us, or your mushroom supplier.