San Jose, CA & Centennial, CO (June 1, 2017) – The Beef Checkoff and the Mushroom Council team up for a third Veal Mushroom Summer Grilling Promotion. A new Veal Mushroom Blend Sliders recipe will be introduced through labels placed on specially marked packages of veal. The promotion will be supported with a consumer sweepstakes featuring a $500 grand prize in free groceries. Last year’s sweepstakes generated over 260,000 entries. This year is anticipated to generate even more consumer and retailer participation. The promotion runs from June 5 through September 5, 2017.
“Our partnership with the Beef Checkoff on the veal summer grilling promotion is a great way to promote veal and The Blend. It’s an exciting opportunity for meat and produce departments to cross-promote in two perimeter departments. The promotion was so successful the past two years that the Beef Checkoff, Mushroom Council and retailers were eager for another promotion again this year,” explains Bart Minor, president of the Mushroom Council.