Doc’s 1st to ‘Blend’ Mushrooms in 3 Departments

Doc’s Food Stores, a third-generation, family-owned retailer operating nine Country Mart, JB’s Market and Apple Market locations, has introduced the Mushroom Council’s successful Blend model in all of its deli, meat and produce departments.

The Blend is a method of mixing finely diced mushrooms into such proteins as beef, turkey, lamb or pork to prepare hamburgers, meat loaf and meatballs, enabling consumers to enjoy their favorite foods while reducing their fat, sodium, cholesterol and calorie intake, and adding a portion of produce. Tulsa, Okla.-based Doc’s is cross-promoting The Blend across the three departments for maximum visibility.

“We are excited that Doc’s is encouraging their customers to add extra servings of vegetables to their meal by incorporating The Blend,” said Bart Minor, president of the San Jose, Calif.-based Mushroom Council. “While many retailers have launched The Blend in their stores, Doc’s is the first retailer to roll out The Blend in [the deli, meat and produce] departments [all] at once.”

To read more visit Progressive Grocer.